When you use merge tags to personalise your campaign, it's a good idea to set default values to display for recipients who don't have any data (values) for that custom field.

Setting Fallback Values

  • Navigate to Settings > Custom Fields Tab

  • Select the Custom Field

  • Add the fallback value

Here is an example of a two different people receiving an SMS, in this case the Merged field was "Role Type" with a fallback value of "people"

James had a Role Type of "Marketers"

Sarah did not have a value set, so the fallback was used: 

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